THE ICONIC RED LIP

Unpopular opinion in the midst of a current red-dye controversy… “the beetle was a marketing strategy." (I said, what I said.)

YOU DESERVE BETTER (than "clean")

“CLEAN isn’t a regulated U.S. standard.  It’s a word that anyone can use freely, creating their own definition with no regulatory guidelines in place.” I'm sorry, what?

BEAUTY, BUT BY WHOSE DEFINITION?

“Just as easily as you can create your look based on how you feel; you can also create a look that aligns with how you DESIRE to feel.”

WHAT'S IN A NAME?

I wanted to go beyond a claim to be clean, green, and safe.  That has all been done before.  And honestly, it's been done with layers of concealer to hide the truth.  It all felt so…oh, I don't kno...

THE NEW INDUSTRY FRONTIER?

“You want powder that doesn’t settle into fine lines, doesn’t fall from the face, doesn’t feel dry, covers like liquid, forms a barrier, breathes, feels lightweight, does not require re-application...