Luxury makeup that performs like skincare—crafted to exceed standards, not follow trends
beauty by vrai
Surpassing the EU Clean List, and Cosmetic Ingredient Review safety data, VRAI is a new standard in luxury beauty. Every ingredient in a VRAI formula must earn its place. This, is a revolution that dismantles old beliefs, and embraces the truth with intelligent ingredients, and intuitive formulas.
VRAI IS AWARDED FOUNDATION OF THE YEAR
“VRAI is proving that products can be both a luxurious cosmetic and a powerful, effective skincare treatment."
"The beauty industry is saturated with products that promise flawless skin. However, most makeup, particularly foundation, contains harsh ingredients that don’t address the need for holistic and intelligent skincare.”
beauty that respects your time
GET CUTE FOR YOU
Reclaim beauty as a quiet devotion. A personal ritual of self-care. Beauty that respects your time, and your standards.
Five products or full glam—it was never for anyone else.
This, is for you.
PERFECTLY PAIRED BUNDLES AT A SAVINGS
CURATED SETS
"Today I once again felt like a queen while putting on my VRAI makeup! It truly is a blessed feeling knowing the dedication and love that is poured into what we put on our skin"
SUBSCRIBE & SAVE
SAVE 20% ALL YEAR ROUND
Designed by you, for you: select the products you want, change them as you desire, and decide how often they arrive.
VRAI IS NOT MAKEUP, IT'S A STANDARD
"Beauty has spent decades asking us to tolerate discomfort, irritation, and confusion in exchange for results that never quite last. VRAI dismantles that entire agreement."
"The brand operates on a holistic beauty standard, one that considers intrinsic and extrinsic impact, skin resiliency, and long-term relationships rather than short-term effects.
This isn’t performative transparency. It’s lived integrity.
And it shows."
BEAUTY BY VRAI
THE REVOLUTION IS HERE
BELIEFS VS TRUTHS
Truths are absolute. Like the law of gravity, they are true whether believed or not. By contrast, beliefs are repeated thoughts that construct a vantage point, a window from which we see the world. But that window can offer a drastically limited perspective. Just because we cannot see deer in the forest or waves in the ocean from our window does not mean they do not exist.
CLEAN VS SAFE
Get ready…”clean” isn't a regulated U.S. standard. It's a word that anyone can use freely, creating their own definition with no regulatory guidelines in place. Anything is “clean,” everything is “clean.” But you and I both are smart enough to know that NOT everything is safe. Far from it. That’s where VRAI IQ comes in. A safe ingredient DOES have standards; a safe ingredient meets or exceeds European Union Commission and Cosmetic Ingredient Review Agency benchmarks. Clean vs Safe…not just two different games, two different worlds.
VRAI
I used to think if I couldn’t pronounce an ingredient, I wouldn’t buy the product. I used to think in absolutes. And I was a steward of this stance. Perhaps I even spoke these words to you.
But I started deconstructing the window, liberating myself from the past. And after years of research and testing, I now see the truth: there are ancient earth elements that gained an unpopular reputation due to their off-putting names and outdated studies. There are ingredients that are not only safe but beneficial when used correctly.
AND HERE WE ARE
To the women who somehow always knew beauty could be different.
And makeup could be so much better.
You were right.
I was listening.
And here we are.
FOLLOW US
@BEAUTY_BY_VRAI
