A NEW DIRECTION IN BEAUTY
THE VRAI REVOLUTION
THE VISION
VRAI provides an environment where women are empowered to step into an unparalleled world of accessible luxury.
A world where they are inspired to create and step into their truest and highest potential.
THE STANDARD
At VRAI, we create pristine luxury products and instill the essence of confidence and beauty through a world class experience with every interaction.
THE MOVEMENT
VRAI invites women to design their standard, and find their truth. And you, can be an integral part of every aspect of this vision, standard, and movement.
VRAI BOUTIQUES EXHIBIT THE VRAI STANDARD OF EXCELLENCE
THE DETAILS
Every representation of VRAI is a world-class collaboration the exemplifies the highest standards in
• positive personality
• team collaboration
• holding a high level of integrity and ethics
• attention to customer detail and needs
• instilling inspiration onto all
• being a guardian of the brand, image, and customer experience
•represent the VRAI brand identity in all relevant VRAI marketing with approved use of VRAI logo and elements
•honor brand copyright and marketing claims
•showcase VRAI products in approved marketing displays only
•create a designated space for the VRAI retail display unit(s)
•follow established pricing guidelines
•host initial product training for staff on-site or via video conference