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EXCEEDING EU CLEAN STANDARDS WITH VRAI IQ

intelligent ingredients

INTUITIVE FORMULAS

elevating makeup to skincare

INGREDIENT INTELLIGENCE AND INTUITIVE FORMULAS

VRAI IS SETTING A NEW STANDARD

EXCEEDING THE EU CLEAN LIST AND COSMETIC INGREDIENT REVIEW SAFETY STANDARDS, VRAI IS A REVOLUTION THAT DISMANTLES OLD BELIEFS AND EMBRACES THE TRUTH WITH INTELLIGENT INGREDIENTS AND INTUITIVE FORMULAS.

SAY HELLO

TO HEALTHY, RADIANT SKIN

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HOUSE OF VRAI

THE REVOLUTION IS HERE

There is a movement in beauty happening in which women feel inspired to create a masterpiece every single day

SHE IS YOU. YOU ARE HER.

A movement where she unapologetically steps into the highest version of herself in a world she so carefully created

THIS IS JUST THE BEGINNING

Makeup has the power to draw boundaries and set standards that quite literally change how you show up in the world...and how others respond to you

THE VRAI REVOLUTION

VRAI IS SETTING A NEW STANDARD IN BOTH WHAT IS ACCEPTABLE, AND WHAT WILL NEVER BE TOLERATED. COMPROMISE DOES NOT EXIST HERE. EXPERIENCES ARE ELEVATED. EXPECTATIONS ARE HIGH. TO STEP INTO THIS WORLD, IS TO STEP INTO REFINEMENT. VRAI IS CREATED TO THE HIGHEST OF STANDARDS. I AM HERE TO ELEVATE MAKEUP TO SKINCARE. I AM HERE TO ENSURE YOUR EXPERIENCE IS MORE THAN YOU HAVE IMAGINED. THE INGREDIENTS ARE INTELLIGENT, THE FORMULAS ARE INTUITIVE. AND YOU WILL FEEL MAGNIFICENTLY EMPOWERED.

THIS, IS VRAI

BELIEFS VS TRUTHS

Truths are absolute. Like the law of gravity, they are true whether believed or not. By contrast, beliefs are repeated thoughts that construct a vantage point, a window from which we see the world. But that window can offer a drastically limited perspective. Just because we cannot see deer in the forest or waves in the ocean from our window does not mean they do not exist.

CLEAN VS SAFE

Get ready…”clean” isn't a regulated U.S. standard. It's a word that anyone can use freely, creating their own definition with no regulatory guidelines in place. Anything is “clean,” everything is “clean.” But you and I both are smart enough to know that NOT everything is safe. Far from it. That’s where VRAI IQ comes in. A safe ingredient DOES have standards; a safe ingredient meets or exceeds European Union Commission and Cosmetic Ingredient Review Agency benchmarks. Clean vs Safe…not just two different games, two different worlds.

VRAI

I used to think if I couldn’t pronounce an ingredient, I wouldn’t buy the product. I used to think in absolutes. And I was a steward of this stance. Perhaps I even spoke these words to you.

But I started deconstructing the window, liberating myself from the past. And after years of research and testing, I now see the truth: there are ancient earth elements that gained an unpopular reputation due to their off-putting names and outdated studies. There are ingredients that are not only safe but beneficial when used correctly.

AND HERE WE ARE

To the women who somehow always knew beauty could be different. 
And makeup could be so much better. 
You were right. 
I was listening.
And here we are.

VRAI IQ

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