VRAI IS A NEW STANDARD IN BEAUTY
EXCEEDING THE EU CLEAN LIST AND COSMETIC INGREDIENT REVIEW SAFETY STANDARDS, VRAI IS A REVOLUTION THAT DISMANTLES OLD BELIEFS AND EMBRACES THE TRUTH WITH INTELLIGENT INGREDIENTS AND INTUITIVE FORMULAS.
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HOUSE OF VRAI
THE REVOLUTION IS HERE
BELIEFS VS TRUTHS
Truths are absolute. Like the law of gravity, they are true whether believed or not. By contrast, beliefs are repeated thoughts that construct a vantage point, a window from which we see the world. But that window can offer a drastically limited perspective. Just because we cannot see deer in the forest or waves in the ocean from our window does not mean they do not exist.
CLEAN VS SAFE
Get ready…”clean” isn't a regulated U.S. standard. It's a word that anyone can use freely, creating their own definition with no regulatory guidelines in place. Anything is “clean,” everything is “clean.” But you and I both are smart enough to know that NOT everything is safe. Far from it. That’s where VRAI IQ comes in. A safe ingredient DOES have standards; a safe ingredient meets or exceeds European Union Commission and Cosmetic Ingredient Review Agency benchmarks. Clean vs Safe…not just two different games, two different worlds.
VRAI
I used to think if I couldn’t pronounce an ingredient, I wouldn’t buy the product. I used to think in absolutes. And I was a steward of this stance. Perhaps I even spoke these words to you.
But I started deconstructing the window, liberating myself from the past. And after years of research and testing, I now see the truth: there are ancient earth elements that gained an unpopular reputation due to their off-putting names and outdated studies. There are ingredients that are not only safe but beneficial when used correctly.
AND HERE WE ARE
To the women who somehow always knew beauty could be different.
And makeup could be so much better.
You were right.
I was listening.
And here we are.
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