2025 BEAUTY INNOVATION AWARD
THE ABSOLUTE FOUNDATION BY VRAI AWARDED "FOUNDATION PRODUCT OF THE YEAR"
THE ONE THAT IS TRANSFORMING SKIN AND HAS EVERYONE TAKING NOTICE
THE ABSOLUTE FOUNDATION
An Award Winning, first of its kind formula with Swiss Apple Stem Cells + Next Generation Hyaluronate for deeper, more nourishing skin supportive benefits that deliver visible results you cannot deny.
This advanced powder foundation delivers hydration, nourishment, and skin restoration. Enriched with Swiss Apple Stem Cells and Next-Generation Hyaluronate technology, it supports a healthier, revitalized complexion.
A loose mineral foundation that performs like a liquid but remains weightless.
Formulated to reduce the appearance of fine lines while strengthening the skin barrier.
NET WT
5.5G / 0.19OZ
INGREDIENTS
Mica, Silica, Polymethylsilsesquioxane, Boron Nitride, Kaolin, Isomalt, Hydroxypropyltrimonium Hyaluronate, Populus Tremuloides (Aspen) Bark Extract, Lauroyl Lysine, Water (Aqua), Malus Domestica Fruit Cell Culture Extract (dry) Titanium Dioxide CI 77891, Ultramarines Blue CI 77007, Iron Oxide CI 77492, Iron Oxide CI 77491, Iron Oxide CI 77499
THE ABSOLUTE FOUNDATION
A 90 DAY TRANSFORMATION
SKIN APPEARS, AND FEELS SMOOTHER AS HYDRATION INCREASES
Before
After
THE APPEARANCE OF FINE LINES DIMINISH, AND SKIN APPEARS BRIGHTER
Before
After
THE DEPTH OF CROWS FEET LESSENS, AND SKIN TONE BALANCES
Before
After
SWISS APPLE STEM CELLS + NEXT GENERATION HYALURONATE
SUBSCRIBE & SAVE
SAVE 20% ALL YEAR ROUND
Designed by you, for you: select the products you want, change them as you desire, and decide how often they arrive.
HOUSE OF VRAI
THE REVOLUTION IS HERE
BELIEFS VS TRUTHS
Truths are absolute. Like the law of gravity, they are true whether believed or not. By contrast, beliefs are repeated thoughts that construct a vantage point, a window from which we see the world. But that window can offer a drastically limited perspective. Just because we cannot see deer in the forest or waves in the ocean from our window does not mean they do not exist.
CLEAN VS SAFE
Get ready…”clean” isn't a regulated U.S. standard. It's a word that anyone can use freely, creating their own definition with no regulatory guidelines in place. Anything is “clean,” everything is “clean.” But you and I both are smart enough to know that NOT everything is safe. Far from it. That’s where VRAI IQ comes in. A safe ingredient DOES have standards; a safe ingredient meets or exceeds European Union Commission and Cosmetic Ingredient Review Agency benchmarks. Clean vs Safe…not just two different games, two different worlds.
VRAI
I used to think if I couldn’t pronounce an ingredient, I wouldn’t buy the product. I used to think in absolutes. And I was a steward of this stance. Perhaps I even spoke these words to you.
But I started deconstructing the window, liberating myself from the past. And after years of research and testing, I now see the truth: there are ancient earth elements that gained an unpopular reputation due to their off-putting names and outdated studies. There are ingredients that are not only safe but beneficial when used correctly.
AND HERE WE ARE
To the women who somehow always knew beauty could be different.
And makeup could be so much better.
You were right.
I was listening.
And here we are.
FOLLOW US
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